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When simplicity matters
Software for Flood Modelling Engineers
Client
Flood Modeller by Jacobs
Summary
Revitalising the Flood Modeller brand identity to align with the new parent brand identity, and simplifying the product's identity and various platforms.
Problem statement
The Flood Modeller team were initially hesitant to change their products' status quo, and their existing visuals were overly technical and complicated. This was a common issue in the water management industry. I saw an opportunity to simplify the brand identity and various platforms within the Flood Modeller product for the version 5.0 launch.
Project goals
- Revitalise the Flood Modeller brand identity
- Simplify the brand identity and various platforms
- Create a unique brand visual that sets it apart from the competition
Research methods
- 🧭 Customer interviews and surveys
- 🔍 Market research analysis
Working closely with the Flood Modeller product and marketing teams, we gained an understanding of their unique selling points, target market, and competitors. With this information, we explored brand visuals that would help articulate their vision as the industry leader and premium product of choice for water management experts.
Key focus areas
What are the elements that make Flood Modeller unique compared to its competitors?
How can the brand visual be simplified and differentiated to stand out in the industry?
What does the target market value in terms of visual identity?
Core customer needs
Simplicity – Users need a brand identity that is easy to understand and visually appealing.
Differentiation – Users are looking for a brand that stands out from competitors and has a unique visual identity.
My concept development involved exploring various ideas and experimenting with 3D assets to create 2D-style vector graphics, such as the ribbon effect used in the brand collateral.
Learnings
Increased sales – Flood Modeller sales quadrupled year-on-year since the launch of the new brand identity.
Expansion – Flood Modeller is already looking to launch new products and I will be supporting them in the near future.
