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The future of transport planning
SaaS for Transport Planners
Client
Client Solutions EMEA
Summary
Supported the EMEA Digital Product team in developing and launching Velocity, a sustainable transport planning solution
Problem statement
Transportation planning has been a significant contributor to environmental degradation, and traditional methods are not sustainable in the long run. There is a need for innovative solutions that promote sustainability and efficiency in transportation planning.
Project goals
- Develop a proof of concept that showcases Velocity's potential
- Create an interactive prototype that can be presented to potential clients
- Design a branded sales deck to engage future customers
- Provide UX design and research
Research methods
- 🎨 Concept development
- 🔍 UX research
- 📱 UI interaction design
- 📈 Branded sales deck design
Velocity was developed from a simple PowerPoint presentation, which our team helped to develop into an interactive prototype. Through a process of iteration, we created a high-fidelity UI design that enhanced the impression that this was a product in genuine development.
Key focus areas
What are the challenges and barriers to sustainable transportation planning?
What's important for a great sustainable transportation planning solution now and in the future?
What are end user needs and desires that are not fulfilled by their current transportation planning methods?
Core customer needs
Useful information for strategy and policy – Local authorities need useful information that can inform their conversations with partners and help them prioritise their focus areas, saving them time and money.
A quick way of prioritising – Velocity's scorecard provides a very quick way of prioritising what needs to be focused on, saving users time and effort.
Following our ongoing development and analysis, we were able to launch Velocity, a sustainable transportation planning solution that is expected to make a significant impact in the industry.
Visual Editor – Our OpenStreets’ GIS map, provides an easy to navigate visual layer for users to click and interact with schemes live and instantly. Users are able to add, manipulate, or change the parameters for new routes in real-time.
Scorecards – Scorecards, allow users to understand what a rough cost estimation of their scheme may be. They are also able to review the enjoyability, predicted usage, carbon metric tonnes saved, and many more analytics.
Learnings
What our user needs – Velocity was well received during its initial round of client interviews, garnering widespread praise for its potential to transform sustainable transportation planning.
Sustainability – Is a key consideration in transportation planning, and innovative solutions that promote sustainability and efficiency are crucial for the future.
Testimonial
“Local authorities would be amazed at what Velocity is going to deliver. It provides useful information that we need for Strategy and Policy and would help inform our conversations with our partners. Additionally, the Scorecard gives a very quick way of prioritising what we need to focus on, saving us time and money.”
Kit Allwinter, Active Travel Policy Officer, West Yorkshire Combined Authority